Pottery Barn Kids Yearns to Become the Next Target

the brand hosted a heartwarming readaloud with trans teen Jazz Jennings

I am genuinely at a loss for words watching brands that cater to children decide that they should wade into the most controversial issue imaginable after Bud Light and Target have found themselves in crisis communications hell after doing the same.

But today, another one did.

On Instagram, Pottery Barn Kids featured Jazz Jennings, who began his "transition" process as a minor. On their profile, Jennings was featured reading his children’s book on the brand’s page for their 1.2 million followers.

When did Pride Week become Pride Month, when exactly did it transform from a celebration of living openly for gay and lesbian adults into a holiday to introduce transgenderism to children?

The selection of Jennings is particularly disturbing, given what he was subjected to by the medical establishment. Jennings’ story isn’t a feel-good tale of living as one’s genuine self, freed from the shackles of traditional gender roles. It is the story of a young man butchered and drugged, beginning in childhood, in front of cameras that transmitted the story into millions of American homes. His life was a sick version of the Truman Show, and when he realizes, there’s no magical door leading out of the lie.

I’m going to quote a groundbreaking piece from Abigail Shrier for the Free Press about what was done to Jennings, and it is graphic and disturbing. But it is critically important to understand the evil that Jennings was subjected to, and is now promoting to other children. This is what Pottery Barn Kids is promoting by featuring Jennings selling his sanitized and heartwarming story of transition to children.

Like thousands of adolescents in America treated for gender dysphoria (severe discomfort in one’s biological sex), Jazz had been put on puberty blockers. In Jazz’s case, they began at age 11. So at age 17, Jazz’s penis was the size and sexual maturity of an 11-year-old’s. As Bowers explained to Jazz and her family ahead of the surgery, Jazz didn’t have enough penile and scrotal skin to work with. So Bowers took a swatch of Jazz’s stomach lining to complement the available tissue. 

At first, Jazz’s surgery seemed to have gone fine, but soon after she said experienced “crazy pain.” She was rushed back to the hospital, where Dr. Jess Ting was waiting. “As I was getting her on the bed, I heard something go pop,” Ting said in an episode of “I Am Jazz.” Jazz’s new vagina  — or neovagina, as surgeons say — had split apart.

Shrier went on,

On an episode of “I Am Jazz,” Jazz revealed that she had never experienced an orgasm and may never be able to. But she remains optimistic. “I know that once I fall in love and I really admire another individual that I’m going to want to have sex with them,” Jazz said at 16, in an episode that aired in July of 2017.

In the year after her operation, Jazz would require three more surgeries, and then defer Harvard College for a year to deal with her depression. In 2021, she opened up about a binge-eating disorder that caused her to gain nearly 100 pounds in under two years.

This is why the comments section at Pottery Barn Kids has exploded with anger and frustration. It’s not because people are hateful bigots; it’s because we’re sick of a dangerous and sick ideology being marketed to children by corporate America more concerned with their CEI score than the well-being of their customer base and their children.

The next time you walk into your local library or bookstore (if you do so in the next three weeks), you’re likely going to see I am Jazz. You may even see it pop up in unexpected places, like on the social media account of your kid’s crib company. When you do, remember the graphic reality of what medical transition did to him.